Seth Godin: Sliced bread and other marketing delights

October 4th, 2009 | by admin |

http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/talks/top10

Duration : 0:18:58


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  1. 25 Responses to “Seth Godin: Sliced bread and other marketing delights”

  2. By LemonLimeLaughter on Oct 4, 2009 | Reply

    Who spreads an idea …
    Who spreads an idea the best wins. I heard of this before. It is called meme warfare.

    TV and Mass media is controlled by corporations. So ideas that could benefit humanity could not be spread because of TV censorship. The only ‘ideas’ spread through mass media is just advertisement trash which is a shame.

  3. By acrowBruto on Oct 4, 2009 | Reply

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  4. By SecretSocietyCoach on Oct 4, 2009 | Reply

    Get your ideas to …
    Get your ideas to spread like butter that you can put on sliced bread….

  5. By fbmboss1982 on Oct 4, 2009 | Reply

    so much money. so …
    so much money. so little time. good vid. check out my channel.

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  7. By MattSanti on Oct 4, 2009 | Reply

    Contradiction? When …
    Contradiction? When doesn’t he contradict himself? Who hasn’t at times?

  8. By agentmedia on Oct 4, 2009 | Reply

    Ad distribution has …
    Ad distribution has dramatically changed with the popularity of the internet (which is changing the “tv industrial complex”). The message is still the same though – with this product your life will be easier than it is, you will be happier, you will be different and “cool, or you will be accepted.

  9. By agentmedia on Oct 4, 2009 | Reply

    I feel he …
    I feel he contradicts himself throughout this lecture. I think the main point he was trying to make was that you can no longer mass spam the nation with non-valuable products, because the consumer now has some control of ad/content distribution, yet he makes no mention of this. His main point seems to be that products need to be “remarkable”, or good, or of quality. Yet there have always been these markets (Sharper Image, Eddie Bauer..etc.).

  10. By weltkriese on Oct 4, 2009 | Reply

    The guy totally …
    The guy totally trys to look like Jobs.

  11. By bakeryofideas on Oct 4, 2009 | Reply

    Great video!
    Great video!

  12. By looranks on Oct 4, 2009 | Reply

    Agree too, the …
    Agree too, the intro sucks…

  13. By Gnometower on Oct 4, 2009 | Reply

    I agree, the music …
    I agree, the music sucks. But this is 2 years old, they changed their intro last year

  14. By ittaBIT27 on Oct 4, 2009 | Reply

    does anyone else …
    does anyone else mute the loud, annoying, intro music, besides me?

  15. By suotamosa on Oct 4, 2009 | Reply

    Hmm great thoughts
    Hmm great thoughts

  16. By ShuntezWoodMentoring on Oct 4, 2009 | Reply

    Always a pleasure …
    Always a pleasure to watch a video by Seth. One of the most powerful minds of Today

    Shuntez Wood
    LP Marketing Grou[

  17. By anitamccants on Oct 4, 2009 | Reply

    Is it REMARKABLE?
    …
    Is it REMARKABLE?
    Is it worth 18 minutes and 58 seconds?

    YOU BET IT IS! :~)

  18. By atypicalbro on Oct 4, 2009 | Reply

    sadly enough, …
    sadly enough, marketers have now extended they deception to toddler and babies,

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