SEO for CEOs – Search Engine Optimization Unmasked for CEOs
February 8th, 2010 | by admin |If you’re like most alternative CEOs, the term “search engine optimization” can mean terribly little. Either that or it means that expense! But it doesn’t need to be that method… If you’re feeling such as you’re standing during a dark room handing money to strangers to urge you in the search engines, then this text is for you.
This is an editorial written by a business owner for other business owners and CEOs. It explains Search Engine Optimization (or SEO) in layperson’s terms. It won’t make you an skilled, however it will provide you some insight into what you’re spending your money on, what you must be spending your cash on, and just as importantly, what you shouldn’t.
But before launching straight into an rationalization of SEO, let’s talk a bit concerning search engines. Approximately seventy five%-80% of website traffic comes through search engines. What’s additional, analysis shows that the majority folks don’t look beyond the primary two pages of search results. This suggests if your web site doesn’t rank in the first 2 pages of the major search engines, it’s only receiving twenty% of its rightful traffic… and revenue. (And remember, being ranked variety 1 once you hunt for your company name or web address doesn’t count. You would like to rank highly for the words your customers use at search engines.)
The biggest concern for search engine firms like Google, Yahoo, etc., is finding content that will bring them additional traffic (and thus additional advertising revenue). They do this by using complex algorithms to determine whether or not a web site is helpful and should be included in their search results.
This is often where SEO comes in.
SEO is that the art of ranking within the search engines. Nothing a lot of, nothing less.
SEO means making your site such {that the} search engines contemplate it useful. The 2 main weapons in your arsenal are:
• Keywords
• Links to your site
KEYWORDS
Figure out what words your customers are wanting for at search engines, and use those words at your site. By frequently using keywords that are necessary to your customers, you tell the search engines what you do. These keywords are utilized in your copy and in the code behind the page. Usually speaking, the more you use the keywords, the a lot of relevant you are to searches in that field.
Keywords in Your Copy
The employment of keywords in your copy is easy to understand. But it’s not simple to do. You’ll be able to’t just pepper your website with a meaningless array of words. The trick is using the foremost necessary keywords a lot while not compromising the readability of your copy. It’s a balance between writing for the search engines and writing for your reader.
TIP: If you discover this too time consuming, a website copywriter can take care of it for you. And if you recognize your keywords already, it should cost you not more than traditional net copy.
Keywords in Your HTML Code
The employment of keywords in your HTML code is tougher to understand, but it’s easier to do. There are four main places these keywords are used:
• Keywords
• Description
• Alt
• Title
TIP: When you hear people talking regarding meta tags, this is what they’re talking about. To see how meta tags are employed in observe, move to Google and faux you’re a customer. Search for one thing your customers would search for. e.g. If you’re in car audio, explore for “automobile audio”. Click on the primary couple of results to point out their website. Right-click on the home page, and select “View Supply”. You’ll see a whole heap of code. You’ll be able to ignore most of it. What you’re trying for are the following…
meta name=”KEYWORDS” CONTENT=”keyword 1,keyword two,keyword 3″
meta name=”DESCRIPTION” CONTENT=”Meaningful description of page using the most keywords”
img src=”filename.gif” alt=”Meaningful description of image using the main keywords”
Take a peek at the approach the creators of the site have used keywords in these areas, and follow their lead. You already know they’re ranked highly, so chances are they’ve done a good job. Alternatively, have a look at my website, http://www.divinewrite.com to determine how I’ve done mine.
LINKS TO YOUR SITE
Currently that you recognize how to tell the search engines what you do, let’s speak concerning how to convince them you’re important.
Links to your site (or “inbound links”) are the foremost vital factor in ranking. The a lot of links you have got to your website from other sites, the better your ranking (connected sites generate higher rankings).
TIP: Assume of the Web as a big election. All the websites in the globe are candidates, and all the links to those websites are votes. The a lot of votes (links) a candidate (web site) has, the additional necessary it is, and the higher its ranking.
There are a number of attainable ways that to come up with links. Some are dubious (like auto-generation software). Others are legitimate, but supply limited results (like asking customers and suppliers to list you on their sites, and adding your site to various business directories). You can experiment with these strategies, but I’ve perpetually found the most effective manner to come up with inbound links is to put in writing helpful articles and let publishers of newsletters and e-zines use them for free – on the proviso that they link back to your site.
People who publish e-Zines and newsletters are invariably hungry for quality content. And there are websites out there dedicated to giving them simply that. If you submit a well written, relevant, helpful article to 1 of those sites, you can have thousands of newsletter publishers prepared to snap it up. Then you only sit back and watch the links multiply!
TIP: This methodology is useful in different ways too. Readers of your article can see that you recognize what you’re talking concerning, and because you’re published, they’ll see you as an authority.
It’s impossible to mention how abundant time you’ll would like to pay generating links. You just have to keep at it till you have got achieved a high ranking. Even then, you’ll still need to dedicate some ongoing time to the task, otherwise your ranking can drop.
Outline
Therefore to cut a protracted story short, it comes right down to this. If you have got a lot of the proper keyword phrases, employed in real sentences, distributed realistically throughout your website, and a heap of links from alternative relevant sites, you stand a sensible chance of being ranked highly.
That’s what you’re paying your suppliers for. Which’s what SEO is all about.
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